"Global Trademark Monitoring" - weapon for International Intellectual Property Strategy of Enterprises
                    Author: Bing He
                         translator:Wei Wei

 
     With China's accession to the WTO, more and more domestic enterprises began to go out and continue to develop overseas business. In the background of types of goods increasingly rich and growing convergence of product quality, market increasingly fierce competition among enterprises. From the price wars, advertising campaigns, the evolution of the patent battle, brand warfare; in this development process, the brand value has become the company's most important asset.
    In the field of view of intellectual property, the brand is trademark. It is the most important part of the whole intellectual property system . In the business process, especially in the aspects of product marketing, trademark creates and strengthens the power of brand marketing, becomes the core elements of product differentiation and  enhanceing value-added of products.
    However, among the process of companies continue to expand overseas market , more and more enterprises encountered Waterloo. More and more "famous" and "growing" Chinese brand was registered in the overseas countries and regions; many trademark owners due to the actual information are not timely, failed to find the case was registered trademarks, miss best objection period, so that the latter had to face  invalid lengthy litigation or high transfer fees and license fees, and some even had to withdraw from the local market, choose to re-build other brands.
We and companies understand that, companies are now also know the importance of their overseas trademark registration protection, but because too many countries, the cost is high in the foreign trademark applications, all registration costs  too much, companies sometimes are unbearable. so only apply for protection the country for part of a market or intention to ,  massive batches still need to be registered, there is no time to protect the country that there is no way to avoid being registered by others.
    In light of this, voson launched the "global trademark monitoring" service in 2011, the monitoring can be monitored for the first time in all countries worldwide trademark information. The service is intended to help companies monitor their well-known trademark which was registered abroad,  help enterprises safeguard their rights in the first time .  found more than 200 well-known trademarks in foreign countries have been registered by others In this two years . Including the "Shuanghui", "Rain Run" was registered in New Zealand; "Suning", "Daly Park," "wide drug", "Shanxi Auto" was registered in the Philippines; "Master", "MG" was registered in Bolivia ; "Tencent", "Bird", "Konka", "East Bay" was registered in Colombia; "dragon" was registered in non-knowledge, "exquisite" was registered in Chile and so on.
    In the results of the monitoring of national statistics found that easily been registered mainly in South America and Southeast Asia, as most countries have trademark registration process of objection notice,  it can be monitored by monitoring the notice period for trademark  in the first time, the trademark is still just notice period, the domestic trademark owner that may raise objections to the trademark application. So let companies avoid though is not registered in the country, but was able to discover whether there is a case to be registered in other countries, if activist successfully in the first time, thus enterprises can avoidsubsequent troubles .
    "first product is sold products sales,  second product is sold after-sales service" in the commodity economy, more and more "Made in China" to the world began; facing different regions and cultures, coping more cooperation and challenges, companies should be aware that the price is no longer the only factor. Only the formation and promotion of brand value, in order to ensure market competitiveness and sales share of enterprises. Brand economy, "the third and subsequent product should pass 'brand value' to sell." And to really do this, in addition to ensuring product quality, the comprehensive protection, enhance brand value of the business is particularly important. "Global trademark monitoring" effectively escort for business development in the global market!
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